From July 17^th to July 19^th 2019, our partners BMAT and Playground Music Scandinavia (PGM) represented FuturePulse at Sónar+D 2019 in Barcelona!

One of the most important metrics digital marketeers rely on when creating campaigns and analyzing the success of them is tracking and conversion data. This data allows you to understand the behavior of a consumer, it also gives you other information such as a demographic and geographical data. The data lets you know if a campaign has generated any results as well as it lets you understand any further needs for your products.
 
 

Music festivals and event promoters are bound to ticket sales and building their events image at the same time.

To promote their events and work on the image of their events, promoters have to juggle with a lot of data over social media, ticket sales data, Google analytics…

With Valentine’s Day just around the corner, AI company Musimap has analyzed the evolution of The Meaning of Love in music since the 1950’s.

We selected and analyzed 300 songs with 58 AI detected moods. The selected songs are popular ones and proportionally chosen between 1950 and today.

Since the emergence of Music Streaming Platforms, some companies have built up huge databases with millions of songs, and managing such catalogs is not an easy task. Particularly, it's necessary to have relevant information about each song in order to efficiently organize all titles. Nevertheless, manually annotating millions of songs is a titanic job for humans, and because of the fast changes in music industry, most of these annotations have to be updated every year. To this aim, a scientific field appeared two decades ago. It deals with the automatic analysis of digital signals of music in order to retrieve Musical Information directly from the recordings. Then, with dedicated algorithms, a computer can recognize some attributes; such as: the genre of a song, its mood, the played instruments, the tempo, the key, the chord progression, and many other information. In the context of music recommendation, and especially for FuturePulse, the use of such a technology is highly relevant.

About 90% in thirty-three years. That’s what best-selling album record sales have fallen from Michael Jackson’s Thriller (65 million -physical- copies sold in 1984) to Ed Sheeran’s ÷ (6.1 -physical and digital- million copies sold in 2017).
 
Another way to understand the situation: total record industry revenues had their peak eighteen years ago, now the industry celebrates reaching 68.4% of revenue in 1999.

On the other hand, streaming revenues have grown by more than 41.1% last year. This gives us an idea of the magnitude and increasing change that emergence of new forms of music consumption has brought about.